Consumer company giants such as Pepsi-Cola and Wal-Mart plan to shift more of their advertising dollars online, including making more use of search marketing, according to marketing executives who spoke at the AdWatch:Outlook 2004 conference in New York City. One of the panelists was Pepsi-Cola North America SVP chief marketing officer Dave Burwick, who said the company plans to move ad dollars away from TV and toward Internet, print and outdoor marketing.

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