Ad agency search consultant AAR has been booted by KIA Motors America because of AAR's ongoing work with Subaru. Kia last month launched a review for the creative portion of its $270 million ad account.
The Interactive Advertising Bureau and MediaPost have announced they jointly will hold the Interactive Advertising World Conference & Expo from Sept. 20-21 as part of the "Advertising Week in New York City."
Kia Motors America said it will invite advertising firms to compete for the creative portion of its $270 million media account. The automaker's incumbent agency, Los Angeles-based davidandgoliath, will be automatically included in the final round.
Subaru of America has picked AAR Partners for assistance in reviewing ad agencies for its $140 million ad account. The review, which Subaru has said is meant to make it a "premium global brand," will include the incumbent ad agency TM Advertising in Irving, Texas.