Ad agency search consultant AAR has been booted by KIA Motors America because of AAR's ongoing work with Subaru. Kia last month launched a review for the creative portion of its $270 million ad account.
The Kia Optima sedan will be the centerpiece of an advertising partnership between Kia Motors America and the National Basketball Association. The KIA NBA Tip-Off campaign includes TV, print and digital elements, as well promotional signage at NBA games.
Toyota, which this week launched an ad campaign with the slogan "Moving Forward," is the latest automaker to drop a long-standing tag line from its marketing efforts. Pontiac, Chevrolet, Buick, Mercury, and Chrysler have all changed slogans this year. Ford will change its slogan for the second time in three years starting next month. And both Subaru and Kia are shopping for a new ad agency and a new advertising strategy.
Three ad agencies -- Interpublic's Martin Agency in Richmond, Va.; Omnicom Group's DDB Worldwide in New York; and sister firm GSD&M in Austin, Texas -- are the finalists competing for Subaru of America's ad account. The firms are scheduled today to pitch ideas to Subaru, which spent $168 million on measured media in the U.S. last year.
Wi-Fi is cropping up in the most unusual places, with more forms of public transportation deploying the technology to keep passengers connected and entertained. The Washington state ferry system, for example, has equipped ferries with Wi-Fi to allow commuters to stay online during their crossings.