To further compete against big-box discount chains, Kroger, the largest grocery chain in the U.S., recently announced it will soon open Kroger Marketplace stores and will include such non-grocery items as linens, lawn chairs and cooking pans, along with traditional grocery items. "One-stop shopping is an attractive concept to a lot of consumers, and the lines of retail are blurring," said Karen Brown, senior vice president of Food Marketing Institute. "There is no such thing as an average customer or an average supermarket today."

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