Time Warner Cable has awarded its estimated $50 million ad business to WPP Group's Ogilvy & Mather. The New York-based ad agency will create the company's marketing campaigns as it tries to expand its video, Internet and phone services.
Fierce instant messaging rivals Microsoft, America Online and Yahoo! are taking a first step toward a truce, announcing today that later this year some corporate clients will be able to communicate among MSN Messenger, AOL Instant Messenger and Yahoo Messenger. However, public users will still be barred from messaging among those systems.
Hollywood marketing executives from film studios and TV networks including New Line Cinema, Bravo and FX Networks were among the winners at Advertising Age's sixth annual Entertainment Marketers of the Year Awards. The awards show included an explanation by Buena Vista Pictures marketing president Oren Aviv about how the studio turned "Pirates of the Caribbean: The Curse of the Black Pearl" into an unexpected blockbuster.
As part of its overhaul in how it does media planning and marketing in the U.S., including moving away from traditional TV commercials, Procter & Gamble awarded its communication planning account to Starcom MediaVest Group and Carat North America. P&G spends more than $4 billion annually on ads, trade promotion and other forms of communications in the U.S. alone, which will all be part of the new planning assignment.