7/14/2004

The legal music download site, www.mycokemusic.com, is now the second-largest music site in the U.K., offering more than 250,000 songs to consumers to choose from. Analysts agree the site won't make Coca-Cola Great Britain a lot of money, but one argues "This is a way of making brands like Coca-Cola more hip and a way of connecting with younger consumers."

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