Fearing technology might ring the death knell for the 30-second spot, some marketers are moving the opposite direction, opting for 2-minute-long mini-films to promote their brands. The format doesn't run as frequently as a normal spot, but proponents say it packs more of a punch.
From anime -- Japanese animated films -- to Hello Kitty -- a mouthless, yet oddly cute toy cat -- Japanese pop culture is cool the world over. Japanese pop culture is estimated to have been worth $15 billion in 2002, up from $5 billion in 1992.
Cable networks with a narrow focus are more likely to leave a favorable impression on viewers, according to the Beta Research Cable Subscriber Interest Study, which was released on Tuesday. The report also found consumers are becoming more aware of new technologies such as HDTV and VOD.
More organizations are using the Internet to reach young people to urge them to register to vote. For instance, non-partisan Rock The Vote has initiated 300,000 voter registrations on its Web site, aiming to reach one million by the November presidential election.
Taco Bell was the winner at the All Star Game. Among the restaurateur's various in-game advertising approaches, Nielsen found a first-inning electronic sign behind home plate had the greatest marketing impact.