8/20/2004

If paid-search advertising was the rage of 2003, online branding appears ready to take center stage in 2005, writes Sarah Lacy in BusinessWeek. These campaigns usually involve audio or video, such as Honda asking users to submit photos of people who look like their cars. Yahoo! and MSN are working with Nestle, Kraft Foods and Procter & Gamble to boost their online ad spending.

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