8/5/2004

A new shopping venue will grace Manhattan's Fifth Avenue: The Meow Mix Cafe, a store that aims to cater to the Big Apple's pampered felines. The Meow Mix Company is opening the cafe to promote its first foray into the wet cat food market. And, more broadly, the cafe is emblematic of a trend toward making brands a more tangible presence in consumers' lives.

Full Story:
NYTimes.com

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