Microsoft said it is developing technology designed to personalize Internet search results. The move is the software giant's latest attempt to grab a piece of the lucrative search market away from Google.
Parents are spending about half of their back-to-school budgets on clothing this year, down from 70% three years ago, according to NPD Group research. Children increasingly are asking for high-tech gadgets, including iPods and cell phones.
South Korea's Daum Communications Corporation yesterday said it would buy Internet portal Lycos for $95 million. The buy was a steal for Daum, which will pay less than 1% of the $12.5 billion Spain's Terra paid for Lycos back during the dot-com boom.
A Scarborough Research study suggests that Independents are more likely to visit newspaper sites online, compared with Democrats and Republicans. Moreover, Independents are 27% more likely than all consumers to listen to Web audio and 31% more likely to watch Web video.
Forbes.com is experimenting with an ad placement technique from Vibrant Media in San Francisco that puts links to advertisers' sites directly into the text of stories. Some publishers worry the strategy might erode the traditional separation between journalistic content and advertising. But Jim Spanfeller, president and chief executive at Forbes.com, said "We want to be trailblazers, whether from an advertising standpoint or an editorial standpoint" and added that the practice will end if readers express confusion or disapproval.
A group of teenagers from Ohio won the Wi-Fi shootout at the DefCon hacker conference on Sunday by establishing a 55.1-mile Wi-Fi connection. The feat topped last year's winners' maximum range by 20 miles.