Big surprises on the exhibit hall floor at the Search Engine Strategies conference in San Jose, Calif., included nontraditional groups in the search business such as the Irish government's economic development agency. But it becomes more logical after realizing that both Google and Overture have picked Ireland as its European base, columnist Kevin Ryan writes.
E-mail marketing firms are looking to profit from new efforts to curb spam. New technologies such as e-mail authentication together with legislation such as CAN-SPAM are giving e-mail marketers more products to offer and more ways to sell them.
The first joint project of mobile marketing services firm EnPocket and digital youth researcher NextStep will be a newsletter that will analyze what teenagers want from mobile phone marketers. The two firms partnered up last week.
One victim of the pending merger between AT&T Wireless and Cingular Wireless is ad agency Goodby, Silverstein & Partners, which used to handle AT&T Wireless' account. Goodby did a great creative job but its services will no longer be needed since the merged company will operate under the "Cingular" brand, an AT&T Wireless executive said.