Nation's Restaurant News writer Gregg Cebrzynski submits his "Reverse Dog Years Theory" of brands, hypothesizing brands don't always act their natural age, and sometimes an adjustment is needed. One example he cites is Blimpie Subs & Salads, a 40-year old company which recently decided to reposition itself as a "contemporary deli," a move the writer attributes to a 35-year-old midlife crisis.

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