Orbitz has moved its media buying and planning account to WPP Group's MediaCom agency in New York, away from Aegis Group's Carat in Chicago, sources say. MediaCom already handles media duties for Orbitz's parent, Cendant, which bought Orbitz last fall.
Foote Cone & Belding is on pins and needles now that Samsung, one of the agency's biggest clients, is reviewing its $500 million account with FC&B. And Interpublic, FC&B's parent company, is working to reinvigorate the agency and its management.
Pay-per-click advertising, largely based on an honor system, is riddled with fraud, according to a new study by Web analytics firm Clicklab. In certain ad categories fraudulent clicks can make up more than 50% of all advertising fees, Clicklab reports.
California Gov. Arnold Schwarzenegger signed new legislation yesterday that makes it illegal to install deceptive software that secretly monitors computer users' Web activities and even their passwords and other sensitive information. Meanwhile, similar anti-spyware bills are being crafted in other states as well as in the U.S. Congress.
Cramer-Krasselt is opening an office in New York City. The independent agency has given up on attempts to buy a firm in NYC and instead will open a Manhattan office. Long-established New York ad executives Larry Hampel and Dean Stefanides will join the agency.