Yahoo! is preparing to enter the increasingly crowded desktop search field, taking on Google, which unveiled a product recently, and Microsoft, which plans to release desktop-search software soon. "Yahoo! is working on it," said Yahoo! CEO Terry Semel. "In short course, we'll have a desktop solution as well."
Google yesterday released downloadable personal search software that allows people to use the Google home page to search their hard drives for files. The move is seen as a new stage in the company's battle with Microsoft for dominance in the search market.
The Walt Disney Co. is delaying the expansion of its MovieBeam into new markets until 2005 in order to finalize details of a national rollout. MovieBeam, which "datacasts" digital video files, is available in Spokane, Wash., Jacksonville, Fla., and Salt Lake City.
The Democratic and Republican parties increasingly are using the Internet to mobilize voters. Rich Person of Poindexter Systems explains how the parties use specific targeting and optimization technologies to sway the undecided.
Pharmaceutical giant Pfizer is looking to get its drugs in on Hollywood's product placement act and has retained talent firm William Morris Agency to help embed its products into movies and TV programs. Pfizer says the effort is, so far, an "explorative project" for six months, and experts say the endeavor is going to have to tiptoe around the Food and Drug Administration, which strictly regulates drug advertising.