The Future of TV: On-demand and in high-definition?

Data drawn from eMarketer's latest U.S. Digital TV Spotlight Report shows that digital technology is transforming the U.S. TV industry. Not only are increasing numbers of Americans enjoying a better audio and visual experience with digital and high-definition TV, but on-demand services such as video-on-demand (VOD) and digital video recorders (DVRs, also called PVRs) are giving TV viewers unprecedented control over their TV experience. This emerging trend will present TV networks and advertisers with no end of challenges.

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