The automotive parts retail chain confirmed it is looking to move its ad account from in-house to an agency to represent its 3,400 stores in the U.S. and Mexico. AutoZone spent $90 million on ads in 2003.
Microsoft by the end of the year plans to unveil new software to let people search their personal computers. The move adds Microsoft to the growing field of players trying to make it big in desktop search, including Google, Yahoo!, America Online and several smaller firms.
Yahoo! and Adobe Systems are combining Yahoo!'s Web search functions with Adobe's document-sharing program and other services. Together, they will offer a product that lets users search for information in Adobe Portable Document Format, or PDF, documents.
Internet phone firm Vonage has awarded its ad account to two Havas agencies: Arnold and Media Planning Group, the latter which will focus on Vonage's online media buying. Roughly half the $75 million ad budget is earmarked for online activities.
Microsoft on Monday submitted a revised version of its Sender ID e-mail authentication technology to the Internet Engineering Task Force, the online world's standards body. The proposal, which seeks to help curb spam, was changed to addressed concerns expressed by America Online.
Telemundo's efforts to produce all four of its telenovelas in the U.S. instead of Latin America lends itself well to a product placement advertising strategy, the Spanish-language broadcaster has found.