Before the WB premiered its new drama series "The Mountain" last week, several of the TV network's local affiliates promoted it on the Internet, allowing users with a broadband connection to view the entire pilot episode commercial free. In an interview, Brad Turell, the WB's EVP of network communications, talks about the potential of this marketing approach.
TiVo and Netflix agreed to a deal in which Netflix will deliver movies online to TiVo DVRs beginning next year. If the two companies can make a go of the concept, it could alter the landscape for other content-delivery systems such as broadcast and cable television.
Comcast SportsNet is celebrating its seventh birthday in style. Today the network is launching Comcast SportsNet Chicago, and yesterday it announced the creation of Comcast SportsNet West, which will debut in November.
FX has named John Landgraf, head of Jersey Television, as its new president of entertainment. The network says Landgraf understands what makes FX tick and will be a perfect replacement for Kevin Reilly, who stepped down in September.