10/12/2004

Verizon was the biggest spender of the 200 companies featured in the Advertising Age Megabrands report. In the first half of 2004, the company spent $730.8 million, the report said. Total spending for the 200 Megabrands rose 14.4% to $22.82 billion during the period, while overall media spending rose 9.1%.

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