1/21/2005

With the popularity of searching online for the lowest available hotel rate, Neil Salerno laments the fact that hotels are now using their "best rates" as a marketing strategy, noting that the practice ruins the perceived value of a discount off a hotel's rack rate. He advises hoteliers to:

  • Develop a rate strategy.
  • Develop a rate potential.
  • Be creative with room descriptors on your Web site.
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