Morning News Beat's Kevin Coupe reports from the Food Marketing Institute Midwinter Conference, where FMI president Tim Hammonds announced "Project Chill," an industry initiative to combat listeriosis, a food-borne illness. Attendees also listened to speeches from Coca-Cola's E. Nevill Isdell and a presentation of a McKinsey & Co. report about the growing influence of Wal-Mart.

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