The future of cable is in on-demand services, according to a report on the industry by PricewaterhouseCoopers. Revenue from on-demand will grow by 18.5% a year to $1.7 billion in 2008, according to the report, which will be released today. "TV is moving to an on-demand world, where consumers can pull up the type of content they want rather than having it pushed at them," a PricewaterhouseCoopers executive said.

Related Summaries