The iRobot Roomba vacuum cleaner, a self-guided robotic device that is programmed to clean floors and recharge itself, placed seventh as the most sought-after brand on Google, scoring behind such well-known high-end merchants Louis Vuitton and Tiffany. Marketers for the product said their strategies for promoting the Roomba on Google included using common misspellings of the product name as well as trying to figure out what it would be called by people not totally familiar with the concept of robotic housekeeping.

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