The domestic Spanish-language magazine market is rapidly segmenting, as niche publications are set to launch this year. For example, the Hispanic-themed college life Web site iCaramba.com has grown into a quarterly magazine with a controlled circulation of 100,000. Rather than viewing Hispanics as a single big market, publishers and advertisers increasingly are realizing that the Spanish-speaking population in the U.S. hails from many countries and represents a broad demographic.

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