Neville Isdell, Coca-Cola Co.'s chairman and CEO, told the Consumer Analyst Group of New York conference that the soft drink manufacturer plans to devote $125 million of a $400 million increase in its annual marketing budget to promote its products in North America. Isdell also suggested that Coke could make changes to its diet soda lineup this year, in addition to its planned May launch of a Splenda-sweetened Diet Coke product.

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