Having dabbled in the spa sector in the 1990s, hotels today are "catching their second wind" and revisiting the spa trend, one spa consultant says. While many hotels view spas as "loss leaders," she offers five tips to help turn a spa into a profitable fixture:

  • Your spa facility should not be confused with your hotel business.
  • Don't forget your local market.
  • Actively market your spa to guests in the hotel.
  • Pre-sell your spa services to guests interested in staying at the hotel.
  • Market guest visit packages.
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