A study conducted by Padin & Estabrook and TargetCast on behalf of the Radio Advertising Bureau and Arbitron found that marketers and media planners have less faith in radio as an advertising medium than they have in TV, print and online. RAB president Gary Fries told attendees at last week's RAB annual conference, the "truth is not always what we want and, more importantly, not always what we think it is."

Related Summaries