Yahoo! yesterday offered a coupon for a free scoop of Baskin-Robbins ice cream to all registered users as a promotion to commemorate the Web portal's 10th birthday, but the company was bound by the Children's Online Privacy Protection Act regarding marketing to children younger than 13.
The independent Atlanta agency Spunlogic picked up business from Anheuser-Busch-owned Kingsmill Resort and Spa in Williamsburg, Va., foot-care store Benchmark Brands and online jewelry retailer Union Diamond.
Adweek presents its fourth annual "report card" rating the billing, management, creative and tech savvy of the top interactive agencies. The report includes a list of the top 50 interactive agencies in terms of revenue.
NBC Universal and Microsoft are in talks to restructure their joint TV venture MSNBC. Under the terms of the deal, NBC would take full control of MSNBC, while Microsoft could use some of the network's content on the Internet.
There is an honor system implicit in keyword advertising: When the cost of a click is deducted from a marketer's account with a search engine or ad syndicator, that click is supposed to be legitimate. While the major players in pay-per-click advertising maintain units to investigate fraud, some advertisers suggest that this investigative function should be independent.