Cargill developed a variety of new tortillas, including whole-grain, no-trans-fat and Mexican-inspired flavor options. According to a trade group, the U.S. tortilla market is estimated to be about $7 billion.
Pepperidge Farm's Goldfish Crackers have joined the growing number of foods available in whole-grain versions. The Campbell Soup Co. division is the latest major brand to unveil a whole-grain product as food manufacturers race to broaden their health profile.
Masterfoods USA plans to launch dark chocolate M&M's to coincide with the release of the expected summer blockbuster movie "Star Wars: Episode III, Revenge of the Sith." The "Darth Mix" and "Jedi Mix" varieties will feature colors never before seen on M&M candies, including black, maroon, purple, gold and "light-saber blue."
The U.S. government's expected support for daily consumption of whole-grains has prompted many companies, including General Mills, PepsiCo and ConAgra Foods to roll out whole-grain products. Refined-grain product makers, however, believe the newly proposed dietary guidelines do not properly promote the fortified nutrients in their products, including folic acid.