A Hormel campaign, with the tagline "Life Better Served," marks the first campaign for the entire Hormel-branded line. Company research found that consumers saw Hormel as a family meal option once they were reminded of the foods under the brand, such as Hormel Compleats and Dinty Moore beef stew.
Unilever plans to roll out a line of organic-certified sauces in the U.S. called Ragu Organic Sauces. "We understand that today's parents are concerned with their kids' eating habits ... parents need nutritious food options that their kids will eat and enjoy," said Jill Denison, Unilever's director of Ragu.
Molson Coors Brewing Co. plans to introduce Coors Fine Light in Russia, where beer is now preferred over vodka. The beer, to be brewed in Russia, will face stiff competition from companies already in the market, including Heineken, Carlsberg, InBev and Scottish & New Castle.
In an effort to help Americans live healthier and spur sales, the food industry is using creative marketing tactics to entice customers, including an offer from Yum! Brands' KFC and Pizza Hut for a free trial gym membership with purchase and General Mills' weight-management program.