Gareth Kay, the planning chief for Modernista!, Boston, has been named director of digital strategy for Omnicom Group's Goodby, Silverstein & Partners, San Francisco. He succeeds Hashem Bajwa, who is now working for TBWA.
Independent Modernista!, Boston, has unveiled a revamped Web site featuring links to top online destinations, including Wikipedia, Flickr, Google News and Del.icio.us, to provider users with information about the agency. "They're putting their best foot forward in saying we get Web 2.0," said David-Michel Davies, executive director of the Webby Awards.
Ending one of the ad industry's longest client-agency relationships, General Motors Corp. has replaced Publicis Groupe's Leo Burnett with independent Modernista! on its Cadillac account. Burnett and its predecessors, including D'Arcy Advertising, have run the account since 1935.
The Wrigley Co. is reviving the Doublemint Twins campaign for its Doublemint gum brand, and the company is staging a nationwide search for twins and lookalikes to star in the ads. Wrigley plans an online casting call at twinscastingcall.com and auditions in New York and in Chicago in April.
Rather than torment kids with visions of cancer, a new anti-smoking spot is designed to chill the blood of teenagers who believe themselves to be media savvy, by suggesting that they are the dupes of sophisticated marketers.