Research group TNS Media Intelligence is reporting that domestic advertising expenditures were up by 9.8% over the previous year, totaling $141.1 billion. Total spending was up in every measured category except national spot radio, with the sharpest increases on the Internet, up 21.4%, and outdoor, up 20.1%.
Mitsubishi Motors of North America has tapped Omnicom Group's BBDO Worldwide to handle its $200 million advertising account, in a review that included Publicis Groupe agencies Publicis & Hal Riney of San Francisco and Publicis West of Seattle, as well as Interpublic Group's TM Advertising in Dallas. The automaker reportedly is reducing its annual advertising budget from around $300 million to $200 million.
J.D. Power and Associates has been purchased by The McGraw-Hill Companies for an undisclosed amount. Company founder, J.D. Power III, 73, reportedly will remain active in charting the strategic direction of the operation.
The Wrigley Co. is reviving the Doublemint Twins campaign for its Doublemint gum brand, and the company is staging a nationwide search for twins and lookalikes to star in the ads. Wrigley plans an online casting call at twinscastingcall.com and auditions in New York and in Chicago in April.
Rather than torment kids with visions of cancer, a new anti-smoking spot is designed to chill the blood of teenagers who believe themselves to be media savvy, by suggesting that they are the dupes of sophisticated marketers.