Philadelphia City Councilman Juan Ramos thought he was engaging in a bit of constituent service when he sent a letter to advertisers in his district on behalf of the Spanish-language newspaper Al Dia. But the competition is not happy: Efrain Roche, the editor of rival bilingual paper Community Focus, said Ramos' actions were not "too ethical."
The Welshman who rose from news producer to president of CBS is now the first non-Japanese individual to head Sony. He spoke with BusinessWeek, remarking that "iPod was like a hanging: It concentrates the mind wonderfully."
This weekend New Balance launches its $21 million "For Love or Money" campaign designed to elevate the brand by associating it with dedicated amateur athletes rather than professionals who are in the game for the money. The spots, by Boston-based Boathouse, take shots at professional players with lines like, "Just in case you forgot, this is what a pass looks like."
Future direct-to-consumer drug advertisements are expected to emphasize education over entertainment in the wake of the recent controversy surrounding some popular prescription painkillers, HealthDay reports. The FDA, however, "does not have the authority to ban direct-to-consumer prescription drug advertising," an FDA spokesperson said. One drug company executive said he expects future DTC advertising to educate consumers about a condition rather than simply touting a drug's benefits.