Chevrolet will not run any advertisements during this year's Super Bowl, with the automaker citing timing as the reason, since most of its major launches will occur later in the year. Sibling General Motors brands Buick, GMC and Cadillac are also among the automakers sitting out the big game this year.
A series of TV spots relaunching General Motors Co. reportedly will feature the troubled automaker's new chairman, Edward Whitacre Jr., who will ask consumer to give GM's models a chance. The campaign also will include spots that showcase the downsized auto giant's four remaining nameplates: Chevrolet, Buick, GMC and Cadillac.
As part of its restructuring plans, General Motors will sell, spin off or eliminate its Hummer, Saturn and Saab brands, while possibly retaining Pontiac as a sub-brand with just a few models. The automaker intends to focus on Chevrolet, Cadillac, GMC and Buick.
XM Satellite Radio announced Thursday that its radios would be standard equipment on all 2008 Buick, Hummer and Saab vehicles. This adds to the list of General Motors models coming with XM standard, which includes most 2008 Saturn, Chevrolet, GMC and Pontiac models.
Toyota, which this week launched an ad campaign with the slogan "Moving Forward," is the latest automaker to drop a long-standing tag line from its marketing efforts. Pontiac, Chevrolet, Buick, Mercury, and Chrysler have all changed slogans this year. Ford will change its slogan for the second time in three years starting next month. And both Subaru and Kia are shopping for a new ad agency and a new advertising strategy.