More dramatic claims about the healthful effects of packaged
functional foods and beverages are proliferating in the U.K. and the
rest of Europe, as sales in the category jumped 46% in the U.K. last
year alone. But a controversial proposed regulation in the
European Parliament (EU) and Council of Europe to control "nutrition
and health claims" of packaged goods may favor larger manufacturers
because scientific dossiers supporting such claims can be costly.