"The Likeability Factor" stresses the benefits of being charismatic and liked, while "Get Them on Your Side" outlines how executives can leverage their personal likeability to accomplish their business goals.
Steve Case, founder of America Online and CEO and chairman of new company Revolution, has acquired the assets of Wisdom Media Group, a TV and radio network that offers health and wellness programming. Wisdom Media has distribution agreements with EchoStar Communications, Comcast and Sirius Satellite Radio.
With broadband poised to account for 80% to 90% of all Internet connections in the next seven to 10 years, interactive agencies are finding that major advertisers are eager to deliver rich media marketing to potential customers online.
Professional baseball luminaries will appear in a new series of public service announcements for the Boys & Girls Clubs of America, which has a nine-year relationship with Major League Baseball. The ads were produced by McCann Erickson in New York and will run in both English and Spanish during MLB broadcasts.
Interpublic Group agency McCann Erickson came out on top in a review for the $10 million to $15 million account for Mike's Hard Lemonade. A new campaign expected to launch by Memorial Day will appear on TV, in print and online.
Pella brand windows aren't exactly visible in a spot by Young & Rubicam shop BrandBuzz that debuted recently on ABC's "Extreme Home Makeover," but that's sort of the point. In the TV ad, two women are so enraptured with Pella windows that they overlook a backyard disaster involving a barbecue grill.