Electronics retailer RadioShack awarded its $250 million advertising account to Havas' Boston shop, Arnold Worldwide. The Fort Worth, Texas-based retailer has relied on in-house advertising since it was founded in 1921.
Statistics indicate that U.S. working women, on average, spend twice as much time as men on child rearing and household chores. Yet research shows that women ages 25 to 54 also hold sway over how 88% of all disposable income is spent, so marketers need to devise new strategies to reach the "multiminding" woman.
ESPN will pay nearly twice what ABC paid to carry the NFL's "Monday Night Football" games. But Mark Shapiro, ESPN EVP of programming and production, said the $1.1
billion annual fee can be recouped in many ways.
Nationally circulated newspapers report losing advertising to local papers and Web sites, receiving 2.3% of total domestic ad spending in 2004 -- down from 2.9% in 2001. Advertising executive Mark DiMassimo said, "The national newspaper plan is the 30-second commercial of the print world."
The Wall Street Journal talks with Burger King CEO Greg Brenneman, who is showing improvements just months into his tenure as CEO. Brenneman has pushed for smaller restaurants, better franchisee relations and new products, such as the Enormous Omelet Sandwich.