Electronics retailer RadioShack awarded its $250 million advertising account to Havas' Boston shop, Arnold Worldwide. The Fort Worth, Texas-based retailer has relied on in-house advertising since it was founded in 1921.
Nationally circulated newspapers report losing advertising to local papers and Web sites, receiving 2.3% of total domestic ad spending in 2004 -- down from 2.9% in 2001. Advertising executive Mark DiMassimo said, "The national newspaper plan is the 30-second commercial of the print world."
ESPN will pay nearly twice what ABC paid to carry the NFL's "Monday Night Football" games. But Mark Shapiro, ESPN EVP of programming and production, said the $1.1
billion annual fee can be recouped in many ways.
French spirits company Pernod Ricard's planned purchase of Allied Domecq puts an estimated $200 million in domestic advertising business in play. Beefeaters, Kahlua and Tia Maria are just a few of the Allied brands that could be affected under Pernod's reported intention to consolidate its marketing functions.
The Wall Street Journal talks with Burger King CEO Greg Brenneman, who is showing improvements just months into his tenure as CEO. Brenneman has pushed for smaller restaurants, better franchisee relations and new products, such as the Enormous Omelet Sandwich.