Martha Stewart yesterday signed a four-year exclusive deal with Sirius Satellite Radio to supply lifestyle content pitched at female listeners. The terms of the deal were not disclosed, although the New York Post estimates it is worth at least $30 million.
Which interactive agencies have the best creative, the best management, are the most technologically adept and have the strongest bottom line? Adweek issues letter grades to 10 top interactive agencies from Agency.com to Zentropy Partners.
The recently merged Molson Coors Brewing Co. is moving its $10 million Molson brand advertising business from Crispin Porter + Bogusky to Deutsch/LA and Foote Cone & Belding, the two agencies who share the $180 million Coors brand account.
Yahoo! today could report a 60% increase in profit as a result of having raised advertising rates for banner ads by as much as 25% in the past calendar year, according to a news report. First-quarter revenue from banner ads likely grew 30% to $220 million.
A new keyword advertising model pushes users to pick up the telephone rather than click links. Pay-per-call is more expensive than pay-per-click, and requires a customized toll-free number service, but early returns indicate that the conversion rate on pay-per-call ads is twice as high as that seen for pay-per-click.