Today's successful online retailers, depending on their underlying economics and whether or not they have physical stores, choose one of four strategies. To avoid cannibalizing their offline sales, multichannel retailers must integrate their online, catalog, and store activities and properly coordinate their marketing. By optimizing each channel and building efficient fulfillment processes and operations, even low-margin retailers can succeed.
Americans are using tortillas for more than just Mexican dishes, including as a replacement for standard bread. This increase in popularity, along with the booming Hispanic population, will fuel $6 billion in tortilla sales this year, according to the Tortilla Industry Association's estimates.
Courting the U.S. Hispanic population, which is expected to exert buying power of $1 trillion by 2008, Pepsico is bringing several of its top-selling beverages in Mexico across the border to the U.S. Hispanics represent the largest minority group in the U.S.
Processing fee hikes by MasterCard, up 9% on $100 supermarket purchases, and Visa, up 36%, are being borne by retailers, the Food Marketing Institute says. Convenience stores, gas stations and supermarkets now list credit transactions among their top expenses as use of credit cards for even small purchases becomes increasingly popular among consumers. The price hikes are attributed to competition from American Express and Discover Card because higher fees are more attractive to financial institutions that market the cards to consumers.