Publicis Groupe's Saatchi & Saatchi has launched a research and development think tank in the U.K., with a view toward helping clients develop new products and bridging the gap between ad agencies and management consultancies.
The ad copywriter and creative executive worked for J. Walter Thompson in New York, now known as JWT, and eventually became an EVP. He is credited with memorable slogans such as "The Marines are looking for a few good men."
Cable networks, eager to cash in on the recent Internet advertising boom, are rolling out new and improved Web sites. For example, Scripps Networks will debut three new sites dealing with kitchens, food and hobbies, and crafts, and CNN's CNN.com is planning to unveil a broadband service that will include free video content.
A new campaign for Canadian Burger King restaurants features a Texas-twanged border guard working to stop Americans from smuggling Canadian Whopper sandwiches into the U.S. The ad is a wry allusion to the U.S. ban on Canadian beef, a big news story in Canada.