Marketers seeking young male consumers increasingly are finding themselves steered toward video game advertising. New media agencies are springing up to navigate the non-traditional specialty area of buying advertising and product placement space in popular video games.
MTV Networks' gay-targeted network Logo has hired Tom Watson as VP of advertising sales. Watson, a 10-year veteran of ABC, will be responsible for developing new advertising deals and finding new revenue streams.
Writing in MarketingProfs.com, Emanuel Rosen offers up five common misconceptions about buzz marketing, including the notion that buzz always travels fast, that every good product or idea will generate buzz and that good buzz can replace traditional marketing.