Revenue generated by the use of adware and spyware is pegged at around $2 billion annually. With regulators and legislators taking a hard look at the business, major marketers are worried about image problems arising from their association with potentially unscrupulous online partners.
Marketers increasingly expect measurable results from advertising. MDC Partners chairman and CEO Miles S. Nadal notes: "Historically, agencies pushed clients. Today, clients are pushing the agencies. The same-old, same-old is not being accepted."
Motorola said it has developed a wireless broadband-over-powerline solution designed for utility operators that want to offer commercial broadband service. Motorola says the technology is the first wireless to low-voltage BPL system.
The proposed merger between SBC Communications and AT&T may touch off a wave of deal-making that could put the country's regional phone companies in direct competition, according to The New York Times.