Cadbury Schweppes Americas Beverages will conduct a full summer of promotions to boost its RC Cola brand and mark 100 years since the product was launched. Formerly named Royal Crown Cola, consumers' verbal shorthand was eventually adopted. The brand was the first cola distributed nationally in an aluminum can and the first to introduce diet and non-caffeinated varieties.
Two new studies show the use of aspirin and a low-fat diet can each help reduce the risk of cancer, while also helping prevent a return of the disease in those who have had it. In one study, breast cancer patients who followed a modest, low-fat diet were 24% less likely to have their cancer return, while another study showed colon cancer patients who took regular aspirin were 50% less likely to have a relapse.
Procter & Gamble has reached a deal with T3Ci to jointly develop software that takes advantage of EPC and RFID throughout the supply chain. Possible applications include out-of-stock management and introduction of new products.
Although lifestyle centers have become popular fixtures, developers are refusing to stand still and are adding new tenants and amenities. Simon Property Group's St. Johns Town Center in Florida is the first hybrid center, which combines an open-air mall with a community center and big-box retailers.