General Motors will broadcast its high marks in J.D. Power & Associates' latest quality survey, with three print ads created by Interpublic Group's McCann Erickson. The ad campaign, titled "Only GM," touts the automaker's attention to quality.
Nestle USA is launching the chocolate candy Wonka Donutz with a cross-promotion with this summer's Warner Bros.' remake of "Charlie and the Chocolate Factory." Ads by Dailey & Associates using movie footage will run during children's TV shows throughout the summer.
Newell Rubbermaid is launching a $10 million-plus combined print and broadcast campaign for a "mini" version of its Sharpie brand magic marker. Two TV spots by McCann Erickson of New York are set to air, while print ads will be placed in magazines including People and Redbook.
USA Network is set to unveil a summertime marketing campaign dubbed "Characters Welcome." The branding effort, the first at the cable network since its inception in 1980, will emphasize compelling performers as well as World Wrestling Entertainment programming.
Advertising Age columnist Al Ries doesn't think that breakthroughs in media metering will transform the advertising business into a "research-oriented discipline." The problem is that marketers view advertising far differently than do consumers.