BBDO Detroit will unveil a $60 million campaign for the Dodge Charger, a "muscle" car that has been out of circulation since 1988. The three-month campaign begins June 1, and includes in-cinema and elevator ads, as well as online, TV, print and outdoor.
Will Gap attract younger and more desirable customers now that they've traded in aging Gen-X icon spokesmodel Sarah Jessica Parker for 18-year-old singer Joss Stone? These days, celebrity endorsements are easy for mainstream marketers to come by, but are they effective?
Suhaila Suhimi-Waldner will join WPP Group's mOne Worldwide as senior partner and media director, working on accounts for American Express Co., Cisco Systems, IBM and SAP. Previously, Suhimi-Waldner was VP and group account director at Havas' Media Contacts.
Online job search company Monster is moving creative duties away from Interpublic Group's Deutsch, but has yet to name a new agency on the account. Deutsch will retain the media buying and planning accounts.