Spread Firefox, a 100,000-strong group of zealous volunteer marketers,
has created a series of online commercials, including "Funnyfox," which are humorous clips designed by the Pozz Agency, a French viral shop.
Datran Media CMO Sean O'Neal writes that the rules of e-mail marketing have changed, as users become more conscious of their privacy and are lured more frequently than ever into buying opportunities via search engine marketing.
The European Commission is determined to beat U.S.-based Google to the digitalization of Europe's great texts, by pledging about $130 million to the cause. "We see the Google initiative as a trumpet call to take action," said the president of France's Bibliotheque Nationale.
Nike is using a 23-story-high electronic billboard space on Times Square's Reuters building to offer an interactive service that allows passersby to construct custom sneakers, using a mobile phone interface. A picture of the personalized shoe is then sent to the user for download along with a Web address through which the customized shoes can be purchased.