5/24/2005

Although soliciting celebrities for branding purposes is nothing new, record companies now encourage musicians to appear in product ad campaigns. This innovative branding concept hypes artists like Gwen Stefani and her latest hit single while adding her cool credibility to Hewlett-Packard's new digital camera, and links them even further by using the same director for the HP ad and Stefani's music video.

Full Story:
NYTimes.com

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