5/5/2005

With Pepsi Lime and Diet Pepsi Lime set to launch this month, BBDO New York is taking the wraps off the Lime Guys, the animated characters appearing in TV ads and on Web sites promoting the new line of flavored cola. Pepsico will also have tie-ins with its new lime beverages and its sponsorship of "Star Wars: Episode III -- Revenge of the Sith."

Full Story:
Promo Magazine

Related Summaries