Groxis is making available online its Java-based plug-in called Grokker that transforms text Web search results into a representational map. Currently, the service is keyed to Yahoo! search results, but is designed to work with any search engine.
Advertising agencies are scrambling to keep up with marketers' demands for online advertising, and many interactive agencies are reporting difficulty finding experienced help, since so many media professionals left the business after the last advertising recession.
Advertisers are reluctant to buy into VOD until a reliable system of measurement is created, according to a report by Forrester Research. The report advocates a model that allows viewers to opt-in to watch long-form ads, or one based on a pay-per-click strategy similar to Google's.
Advertising Age columnist Al Ries doesn't think that breakthroughs in media metering will transform the advertising business into a "research-oriented discipline." The problem is that marketers view advertising far differently than do consumers.