6/27/2005

While e-mail advertising still lags behind banner advertising and search engine marketing in total dollars spent, for marketers, building and maintain opt-in lists for promotional purposes has value that cannot be measured in simple spending metrics, both in terms of lowering marketing costs and raising brand awareness. Myriam Cohen, president of e-mail marketing service Equilibrix, says, "The whole point is that you have to respect your customers and not be annoying."

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