Internet marketing is far from reaching its full potential, the vice president of marketing for Manticore Technology says. He outlines five new ways technology can help firms get the most from their existing
online marketing programs:

  • Identify anonymous Web site visitors.
  • Arm sales with insight into
    prospects' interests.
  • Segment qualified leads.
  • Nurture prospects through the pipeline.
  • Notify sales team when prospects are "hot."
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