Nathan's Famous Inc.'s strategy of blanketing the U.S. with its hot dog brand in ballparks, grocery stores, restaurants and convenience stores has boosted sales of its premium and all-beef hot dog products. The company uses its company-owned and franchise restaurants to reinforce its brand and as an integral part of its distribution strategy, company president and COO Wayne Norbitz says.
The brands may be familiar -- Compound W, Chloraseptic, Cutex, Comet -- but the holding company that owns them, Prestige Brands Holdings, is a relatively obscure player in the consumer packaged goods space. The company thrives by purchasing "orphaned" brands from larger producers and giving them a lift through TV advertising and in-store promotion.
The Great Atlantic & Pacific Tea Company said it has entered into a
supply and logistics arrangement with C&S Wholesale Grocers that
will see the transfer of its U.S. distribution system, including some
warehouses, to C&S.
Anheuser-Busch says it is taking its time developing a plan for Harbin Brewery to avoid failure in the Chinese market. The Chinese do not have much brand loyalty and it takes time to coax them away from their traditional spirits, one analyst says.