Procter & Gamble Co. reportedly is planning to cut its TV advertising because of concerns that digital video recorders and other on-demand technologies are making commericals less and less relevant, with broadcast advertising expected to drop by 5% and cable by 25%. P&G, one of the world's largest advertisers, will push some ad spending into buying product placements on TV programs.
Lynne Seid joined Interpublic Group's Foote Cone & Belding in April 2004 as president of its New York operation. She reportedly has left to pursue opportunities in new media. For the time being, Chris Becker, chairman and chief creative officer, has taken over her duties.
While agencies often express frustration with Procter & Gamble Co.'s metrics driven approach to advertising, the megamarketer shows no signs of upset at lagging behind rivals in its share of creative advertising awards.